It’s hard to know where to start when it comes to understanding the women’s consumer industry.
We know women like to shop, but are they spending their time on the shop?
Is it buying things?
Or are they buying them from online retailers?
These are all questions we can’t answer, since women are still underrepresented in the tech industry.
But we can do better.
We can identify what is happening in women’s spaces and spaces where women are more likely to be visible.
We could also look at how the industry is changing, and how it is addressing gender equity.
This article was originally published on New York Mag.